![]() ![]() Go to “Websites & Domains” and select “Apache & nginx Settings”. htaccess (Apache) or web.config (NGINX) in the root directory of your website or even easier directly in Plesk: Plesk supports compression out of the boxĭon’t worry, a Plesk server already pre-installs the required compression modules, you just have to activate this feature manually for all domains that should use compression. mod_deflate (Apache) or ngx_http_gzip_module (Nginx). On the server-side you can use special modules, e.g. Most modern browsers do already support compression out of the box. If you want the know more about the network protocol HTTP, then please read my article about HTTP/2. The so-called HTTP Header fields exchange the supported algorithms. Important for the compression usage is that both sides (both client and server) understand the applied compression algorithm. This reduces the overall time to download all resources which leads to a faster loading time and better user experience. Compression reduces the number of bytes transferred over the network up to 90%. This rule checks whether the source served compressible resources (such as HTML, images or JS / CSS files) with compression. Enable compressionĪlways send content compressed with GZIP or Deflate to the client. This means, if you activate a free SSL certificate powered by Let’s Encrypt, Plesk will help you to switch to the secure protocol without losing the ranking power. Talking about redirects, Plesk supports the SEO-friendly 301 redirects from HTTP to HTTPS out of the box. Consider activating a 301 redirect option in on your domains once you’ve installed your SSL certificates.įor Plesk users, the Plesk extension Security Advisor will help you to activate free certificates for all you websites, and you can activate your 301 redirects through “Hosting Settings” on your dashboard. Search engine prefers website that use the HTTPS protocol to ensure secure communications between the two endpoints, here the client and the server. HTTPS has become an important factor for the ranking in Google. SEO tip: 301 redirects from HTTP to HTTPS People tend to just type the shortest form of your domain to the browser address bar – but your website should run with https only (for more security and better ranking) and most probably use www as subdomain. An already mobile-optimized website does not require redirects to a dedicated subdomain for mobile devices.Īlso make sure you redirect correctly in one step from to. Every redirect initiates another HTTP request-response action (with possible DNS lookups and TCP handshakes) which can dramatically decrease the site performance, especially on a mobile device with a slow internet connection.Ī good example how to avoid redirects for mobile devices, is to use a modern, responsive design. Redirects can cause a perceptible latency if the request is redirected several times to the end point from where data is eventually sent to the client. Understanding PageSpeed Insights Recommendations 1. You can use PageSpeed Insights for free from the project page, or follow our guide to install Google PageSpeed Insights Plesk Extension on your Plesk control panel. With PageSpeed Insights by Google, you can perform checks to identify areas of improvement and make your websites faster and more mobile-friendly within seconds – Both of which are key to get a pole position on Google Search. Google PageSpeed Insights helps to increase the performance But don’t worry, I will explain how you can compensate for this small loss later in this article. This means that we’re buying usability at the expense of loading performance. Not only because mobile-friendly sites are optimized to load quickly on low throughput and high latency mobile connections, they also provide great user experiences.Ī very popular framework to implement easily a responsive web design is Bootstrap, and even though Bootstrap is easy to use, it requires at least two more static files to be able to work. The other factor that is key to a website’s search ranking is its mobile-friendliness. And the longer it takes for a page to load, the lower the ranking falls. The more files a client has to download to render a complete page, the longer it’ll take a page to load. A modern website does not just consist of some few static files, it is made up of front-end libraries and frameworks like Bootstrap. What do you do? How can Google PageSpeed Insights help you? Let’s start with the basics! Performance is an important ranking factor You’ve invested in SEO but you still feel that Google Search does not give you the ranking your site deserves. Your page response times (latency) are in the seconds and your server cannot handle more than 100 concurrent users. So, you have a well-configured server but the performance of your website is poor. ![]()
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